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  • Writer's pictureJason Markwick

Company merchandise stores and why you need one

The benefits of having your own store and the hassle-free way to set one up

Why would an organisation like yours ever need a company merchandise store? Spare us the next five minutes to read this short blog and we’re confident you’ll be convinced it’s the right way to go.

So, what is a company merchandise store anyway? For those not already in the know, let’s start with a quick explanation. Increasingly popular in recent years, company merchandise stores control the distribution of your organisation’s branded products across the globe.

You choose who can access what

Approved users can view the selection of merchandise available and order products 24/7 from their local online store for delivery.

The list of approved users might include global employees, customers, re-sellers, distributors and partners. You can decide if you make the store accessible to all your staff or to restrict access to chosen departments or individuals.

Merchandise for a multitude of purposes

Invited shoppers are likely to be visiting your store for a number of different reasons. Merchandise can be ordered for new starter kits, staff incentives, trade shows, special company events or even personal purchases.

By providing employees with branded products such as t-shirts or coffee mugs, you can foster a sense of belonging and loyalty among the people who work for your organisation. Better still, when anyone wears a product bearing your company's logo, they essentially become a walking advert for your brand.

Sounds good, but how would you go about setting one of these stores up?

Talk shop with an expert

Arcadia is a full-service branded merchandise agency based in NORAM, UK, EMEA and APAC. As well as offering consultancy, product design, manufacturing, storage and distribution of branded promotional products, marketing materials and event equipment, we also offer a tried and tested platform for company merchandise stores.

Tapping into our expertise is the easy way to take total control of your merchandise and marketing collateral.

Guarantee the quality of all company merchandise

You can stock your store with all kinds of merchandise, with the comforting knowledge that all your carefully-chosen promotional products will always be bang-on brand and reflecting your organisation’s expectations of high quality. Even in the most remote outposts in the furthest corners of the globe, the merchandise being used will come from a central approved source not from some local supplier who’s happy to do things on the cheap.

Your store will be organised just like an outlet on the high street with segregated product categories making it faster and easier for shoppers to find exactly what they’re looking for.

Wide range of support services

Arcadia can set up and manage your store using real-time data analytics, regular reporting, dedicated always-on support, product design and we can even manage an events planning calendar for you.

With live stock control and order planning, we’re able to ensure that you always have enough merchandise in stock and that it’s readily available for fast delivery anywhere in the world. Real-time reporting encourages data-driven decision making, so you’re no longer dependent on the hunch of an HR junior to guestimate how many branded t-sheets you’ll need in Europe over the next six months.

When it’s time to check out, visitors to your company merchandise store can use a choice of payments. These include secure credit and debit card payments or personalised staff allocation budgets. The whole process couldn’t be easier.

Ready for a chat?

Have we won you over yet? To discuss company merchandise stores, or any other aspect of branded merchandising, contact our Sales Team and they’ll be delighted to answer your questions.

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